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The Matcha Wire Weekly
The Matcha Wire Weekly is a free English-language round-up of the week's Japanese tea-industry news, published every Monday by Ooika. Each edition covers five stories drawn from Japanese newspapers, government ministries, prefectural tea associations and trade bodies, with every figure credited to the outlet that reported it. Every edition ever published is listed below.
The latest edition
Green tea exports double to 721 billion yen in 2025
Japan's green tea exports hit a record 721 billion yen in 2025, double the previous year's total, as global matcha demand squeezes supply.
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Every edition
2026
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Green tea exports double to 721 billion yen in 2025
Japan's green tea exports hit a record 721 billion yen in 2025, double the previous year's total, as global matcha demand squeezes supply.
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U.S. matcha sales jump 86% as Japan races to scale supply
U.S. matcha sales grew 86% in three years, with the market forecast to reach $340 million by 2033.
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China's matcha output triples to 70% of world supply
China's matcha production surged past 12,000 tonnes last year, giving it roughly 70% of global supply.
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Tencha hits ¥239,112/kg amid matcha boom
One Ureshino grower's steamed jade green tea fetched ¥438,888/kg at Japan's 80th National Tea Competition auction.
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Record ¥1.139M/kg Gyokuro Crowns Japan's National Auction
A single kilogram of gyokuro sold for ¥1,139,009 at Japan's national tea auction this week.
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Blue Farm raises 350 million yen to lock in tea supply
Suzuyo Shoji's investment in Blue Farm's 350 million yen raise anchors a week of moves to secure Japan's matcha supply chain.
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Tencha Prices Jump 2.6-Fold to 8,562 Yen a Kilogram
Tencha export prices hit 8,562 yen per kilogram in 2025, up 2.6 times year-on-year, as Japan's matcha boom reshapes tea production nationwide.
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Uji tea market hits record 12.94 billion yen
Japan's green tea exports climbed to approximately 720 billion yen in 2025, up from 204 billion yen in 2021.
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Japan tea exports top 10,000 tonnes for first time in 71 years
Japan's tea acreage is projected to shrink from 25,400 hectares to about 5,000 hectares by 2050.
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Japan's tea exports hit record 721 billion yen in 2025
Uji's summer tea auction totaled ¥12.9 billion, up 30% year-on-year, a record high driven by matcha demand.
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Premium tencha sold for ¥700,000 per kilogram
Japan's tea exports jumped 98.2% year-on-year to 721 billion yen in the first half.
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Uji tea trading hits record 129.4 billion yen
Tencha prices near $90 per kilogram worldwide as Uji tea trading closes the season at about 129.4 billion yen.
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Kagoshima farm exports hit record ¥584 billion on matcha
Japan targets ¥5 trillion in high-value agricultural exports by 2030 as matcha strains supply chains from Kagoshima to Guizhou.
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Matcha exports top half of Japan's green tea shipments
Japan's farm ministry now targets ¥5 trillion in high-value food exports by 2030, with matcha cited as a name at risk.
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Matcha's Global Boom Meets Japan's Supply Squeeze
Record grower prices, a global matcha rush and a landmark GI designation collide with mounting warnings that China's expansion could upend Japan's tea trade.
Matcha Wire Monthly — By the Numbers
The Weekly covers the week's stories. The Monthly data report collects the month's figures — every number reported in Japanese tea coverage that month, each credited to the outlet that published it, with the underlying data downloadable as a CSV.
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