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Japanese Tea GI Promotion Committee Launches; Mitsui Norin Joins Initiative to Support Global Brand and Sustainable Production

The Japanese Tea GI Promotion Committee was formally established on August 27, 2026, bringing together producers, distributors, exporters, regional tea associations, and major industry players including Mitsui Norin to advance the newly registered Geographical Indication for Japanese tea. The committee announced a four-point "Japanese Tea Future Declaration 2026" on October 21, pledging to expand GI value to society, build sustainable production with farmers, promote the Japa…

PR TIMES — Japanese Tea · 2026-10-29

三井農林、日本茶GI推進委員会として「日本茶の未来をつくる発表会～日本茶を、世界へ。未来へ。～」に参画　日本茶GI推進を宣言

Photograph: PR TIMES — Japanese Tea

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Key points

Japanese Tea GI Promotion Committee established August 27, 2026, with producers, traders, exporters, and 14 member organ…
Four-pillar strategy declared: expand GI value to society, build sustainable production with farmers, promote global Jap…
Japanese tea export value growing faster than volume; panelists cite high overseas perception of quality and cultural au…
Production challenges persist: aging workforce, climate adaptation, machinery investment deferred, organic conversion, a…

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The numbers

Japanese Tea GI Promotion Committee establishment date: 2026年8月27日

What they said

“The Japanese Tea GI is an important mechanism to prove genuine Japanese tea and counter counterfeit products and false labeling in overseas markets.”

日本茶GIは、海外市場における模倣品や誤認表示への対策として、本物の日本茶であることを証明する重要な仕組みです。

“It is crucial not to let the export boom be temporary, but to link it to sustained regional development and value enhancement of Japanese tea.”

輸出拡大による追い風を一過性のものに終わらせず、産地の持続的な発展と日本茶の価値向上につなげていくことが重要です。