News article
New York tea buyers and restaurateurs tour Yame tea fields; tencha output up 2.7× since 2014 amid global matcha boom
Six tea retailers and chefs from New York visited Yame tea fields in Fukuoka on the 28th as part of a prefectural export promotion initiative. The buyers tasted gyokuro and sencha from high-altitude, fog-prone terrain and praised the flavor profile. Tencha production has grown approximately 2.7-fold over the decade to 2014–2024, driven by global matcha demand, leaving Yame producers concerned about maintaining sencha and gyokuro cultivation. Participating retailers plan to fe…
試飲して「パーフェクトなお茶」 NYのバイヤーなどが八女茶を現地視察 世界的な抹茶ブームの中で輸出拡大を 福岡 - 福岡TNCニュース
Key points
- Fukuoka prefecture organized field visit for 6 NY tea trade professionals to build export channels and producer recognit…
- Tencha output rose ~2.7× between 2014 and 2024; matcha boom creates supply-chain competition for sencha/gyokuro growers
- Yame terroir: 150m elevation, morning–evening temperature swings, mist formation drive sweetness and umami in leaf
- NY retailers commit to in-store education on brewing and food pairing to build Yame sencha demand
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About this article
The numbers
Tencha production increase, 2014–2024: ~2.7×
What they said
“It has a pineapple-like flavor—it tastes like perfect tea.”
パイナップルのような風味があって、パーフェクトなお茶みたいな感じ
“If we properly understand the market, sencha can still sustain us. I want to preserve what my predecessor built.”
マーケットをちゃんとつかんでおけば、まだ煎茶でやっていけると思います。先代が作ってきたものは守ってやっていこうと思います
“When the world recognizes Yame tea, it becomes strength for producers who make fine tea.”
世界で評価されることで、おいしい八女茶を作り続けている皆さんの力になればという思いがあります
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