News article
Japanese Tea GI Promotion Committee Launches with 'Future Declaration' to Boost Global Brand
The Japanese Tea GI Promotion Committee, established by tea-industry bodies, producers, and companies including Itoen following the Ministry of Agriculture's July GI registration of 'Japanese Tea,' held a Tokyo event to announce a 'future declaration' centered on global brand promotion. The committee aims to strengthen intellectual-property protection and accelerate export growth through unified industry action, with producers from Shibushi and other regions participating in…
日本茶ＧＩ普及へ 推進委「未来宣言」！「鹿児島お茶大使」哀川翔さんらも登壇（KKB鹿児島放送） - Yahoo!ニュース
Key points
- Japanese Tea received GI registration from MAFF in July 2024, triggering formation of unified industry promotion committ…
- Committee comprises tea-industry central bodies, regional associations (Kagoshima Tea Council), producers, and major com…
- Initiative focuses on IP protection and export acceleration under 'Send Japanese Tea Brand to the World' messaging.
- Ambassador appointments include actress Arimura Kasumi as 'Japanese Tea GI Support Ambassador' and actor Aikawa Sho as '…
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What they said
“Send the Japanese Tea brand to the world”
「日本茶ブランドを世界へ発信する」
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