News article
Japan Tea GI Promotion Committee launches; actress Kasumi Arimura named ambassador
Japan's tea sector established the Japan Tea GI Promotion Committee following the Ministry of Agriculture's July 2024 geographic indication registration for Japanese tea. The initiative aims to raise the value and global recognition of Japanese tea through cross-industry coordination. Actress Kasumi Arimura was appointed as the Japan Tea GI Support Ambassador to communicate tea's appeal to broad audiences; regional ambassadors representing Kagoshima and Shizuoka also particip…
有村架純、艶やかな着物姿で登場「夜の紅葉を見に、温かいお茶を持って出かけたいですね」＜日本茶の未来をつくる発表会＞ - Yahoo!ニュース
Key points
- MAFF registered Japanese tea as a geographic indication (GI) in July 2024, prompting establishment of Japan Tea GI Promo…
- Committee launching 'Japan Tea Future Declaration 2026' to drive GI adoption and promotion both domestically and interna…
- Actress Kasumi Arimura appointed Japan Tea GI Support Ambassador to reach wider demographics with tea's cultural and aes…
- Regional ambassadors for Kagoshima and Shizuoka tea sectors participated; blind tastings of regional varieties conducted…
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What they said
“I love tea because it lets me empty my mind. The teaware, scrolls, flowers, and entire space around tea let me feel Japanese culture and emotion, even the seasons.”
お茶は無心になれるので、とっても好きなんです。お茶に関わってくる、茶器とか掛け軸とかお花とか、空間全てから日本の文化や情緒を感じられて、季節さえも感じるんです。
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