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Matcha specialty shop MATCHAMON opens in Kawagoe

MATCHAMON, a matcha-focused beverage brand, opened for a three-day preview in Kawagoe on 28 October 2026, with grand opening set for 31 October. The shop emphasizes origin and cultivar selection. The menu ranges from classic matcha lattes (¥850) to fusion drinks with mango and strawberry (¥950 each), plus matcha water and matcha gelato toppings.

Matcha specialty shop MATCHAMON opens in Kawagoe
Photograph: Google News — Matcha / Tea Industry
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Key points
  • MATCHAMON previewed 28–30 October, grand opens 31 October 2026 in Kawagoe, near Honkawagoe Station
  • Brand claims focus on Japanese matcha quality, origin traceability, and varietal character in beverages
  • Menu spans traditional matcha lattes (¥850) to flavoured variants and gelato toppings (¥500); pricing suggests premium p…

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The numbers
Matcha latte price: ¥850 Flavoured matcha drink price: ¥950 Matcha water price: ¥700 Gelato topping price: ¥500
📍 Tokyo & Kanto Market & Trade
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