News article
Ito En's matcha LOVE brand collaborates with niko and ... COFFEE for limited-edition beverage
Ito En's matcha LOVE brand, launched in North America in 2013, will partner with niko and ... COFFEE to sell a co-branded drink for three days at the UNI9UE PARK MARCHE'26 event in Odaiba, Tokyo, October 10–12, 2026. The collaboration positions matcha as a casual daily beverage alongside coffee and tea, targeting the lifestyle-focused niko and ... audience. Menu details will be announced later.
伊藤園の抹茶ブランド「matcha LOVE」と「niko and ... COFFEE」が初のコラボレーションドリンクを3日間限定で販売！ - PR TIMES
Key points
- matcha LOVE (North American-born brand since 2013) makes first café partnership with niko and ... COFFEE
- Limited-edition collaboration drink available only October 10–12, 2026 at Odaiba's UNI9UE PARK MARCHE'26 event
- Brand positioning emphasizes matcha as casual, global lifestyle choice rather than traditional ceremonial drink
- Event free-entry FOOD TRUCK area; collaboration targets 20–30-year-old consumers through lifestyle branding
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