News article
After matcha, yuzu boom? Citrus flavors gaining traction in Malaysia
JA Maji in Kōchi Prefecture introduced yuzu-based condiments and beverages at a promotional event in Malaysia, signaling expansion of Japanese citrus flavors into overseas markets. The move follows the matcha boom and reflects growing consumer interest in Japanese regional specialty products in Southeast Asia.
【マレーシア】抹茶の次は「ユズ」ブームか 広がるかんきつ系フレーバー (NNA) - Yahoo!ニュース
Key points
- JA Maji (Kōchi) promoted yuzu products and beverages at Malaysian promotional event, targeting post-matcha consumer inte…
- Japanese regional citrus flavors emerging as new export category in Southeast Asian markets
- Expansion strategy leverages success of prior matcha boom to introduce complementary Japanese specialty ingredients
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