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Ito En launches bottled instant matcha and barley tea with push-dispenser nozzle
Ito En is releasing two instant tea products in bottled form with dedicated nozzles on 21 September: a matcha-blend green tea and a mineral barley tea. Each 40g bottle dispenses one serving per push, dissolving instantly in hot or cold water. The move responds to growth in the instant tea market, particularly stick-type formats, by offering greater convenience and adjustable strength.
2026.09.08商品「ボトル入り さらさらとける お～いお茶 抹茶入り緑茶」「同 健康ミネラルむぎ茶」を9月21日（月）に新発売プシュッと1杯。手間いらず。おいしさを手軽に。
Key points
- Two new products: bottled instant matcha-blend green tea and mineral barley tea, launching 21 September nationwide
- Push-nozzle dispenser delivers one-cup servings; powder quantity adjustable per user preference
- 40g bottle, ¥1,080 (tax-inclusive); designed packaging with brand characters
- Instant powder protected from light and oxygen; dissolves quickly in hot or cold water
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About this article
The numbers
Product size: 40g
Suggested retail price (tax-inclusive): ¥1,080
Launch date: 9月21日（月）
What they said
“We adopted a dedicated nozzle bottle that allows one serving of instant powder to be dispensed with a single push, aiming for further convenience.”
当社はさらなる利便性の向上を目指し、ワンプッシュで1杯分のインスタント粉末を注ぐことができる専用ノズル付きボトルを採用した
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