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International Matcha Association to Host Matcha Cupping Forum in New York During Climate Week NYC
The International Matcha Association will host a public cupping forum on September 21, 2026, at an art gallery in Tribeca during Climate Week NYC. The event will feature side-by-side tasting of matcha from multiple origins, with speakers discussing terroir, producer practices, and sustainability. Two sessions will run—one by invitation for industry, one open to the public—in English, free of charge.
抹茶の多様性を味わい、語る国際フォーラム「International Matcha Cupping Forum」をClimate Week NYC期間中にニューヨークで開催
Key points
- Public matcha cupping forum planned for NYC Tribeca, September 21, 2026, during Climate Week NYC.
- World matcha samples will be evaluated by professional tasters; dialogue sessions address quality, transparency, and sus…
- Two sessions: industry-only (12:00–13:30) and open public (14:30–16:00), each capped at 40 participants; free registrati…
- International Matcha Association established April 2026; working to set international matcha standards, grading, and qua…
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About this article
What they said
“Behind each cup of matcha lies biodiversity, regenerative agriculture, regional culture, and the potential of a new food system.”
一杯の抹茶の背景には、生物多様性、環境再生型農業（リジェネラティブ農業）、地域文化、そして新しいフードシステムの可能性が広がっています。
“Like coffee and wine, matcha possesses remarkably diverse character shaped by origin, cultivar, cultivation and production methods, and the maker.”
コーヒーやワインと同じように、抹茶もまた、産地や品種、栽培・製造方法、そして作り手によって驚くほど多様な個性を持っています。
The numbers
Participant capacity per session: 40
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