News article
Kagoshima's matcha, yellowtail, and beef drive farm exports to record ¥584 billion
Kagoshima Prefecture's agricultural exports reached approximately ¥584 billion in fiscal 2025, a five-year consecutive record driven by tea (chiefly matcha), farmed yellowtail, and beef. Tea exports alone climbed 164% year-on-year to roughly ¥104 billion, accounting for roughly 90% of agricultural shipments, as US and EU café operators and foodservice businesses increased orders amid rising health consciousness and interest in Japanese cuisine. The three leading categories—te…
「抹茶・ブリ・牛肉」が世界で売れる 鹿児島県の農林水産物輸出が過去最高５８４億円 - FNNプライムオンライン
Key points
- Tea (matcha-led) exports hit ~¥104bn, up 164% YoY, and now comprise ~90% of Kagoshima farm exports.
- Total farm-sector exports jumped 156% to ~¥115bn; all commodity groups posted gains for fifth consecutive year-on-year r…
- USA accounts for 53% of exports, up 31% YoY; Trump tariffs had no material impact in FY2025.
- Kagoshima targets ¥800bn exports by FY2030, requiring ~¥200bn+ growth from current base.
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About this article
What they said
“Against a backdrop of rising health consciousness and interest in Japanese cuisine, new distributors in the US and EU foodservice sector, particularly cafés, have begun stocking our tea. Higher unit selling prices and other factors have driven tea exports to approximately ¥104 billion, a 164% year-on-year increase.”
健康志向や日本食への関心の高まりを背景に、アメリカやEUなどでカフェなどの外食産業を中心に新規の取扱事業者が増えた。販売単価が上昇したことなどにより、輸出額が前年度比164％の約104億円となっている
“We are targeting approximately ¥800 billion in exports by fiscal 2030. We will continue to work with industry and government partners unified toward that goal.”
2030年度に約800億円としている（目標を）。引き続き目標達成に向けて官民一体となって輸出拡大に取り組みたい
The numbers
Kagoshima farm exports total: 約584億円
Tea exports (matcha-led): 約104億円
Agricultural sector exports: 約115億円
Year-on-year export growth (single fiscal year): 約113億円
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