July's coverage centers on volume: auction lots in Shizuoka and Kagoshima, hectares under cultivation in China's Tongren region, and tonnages moving through Japan's export pipeline. The standout figure is Japan's 2024 green tea export total of 8,800 tonnes, a 150% jump versus 2014, alongside a 61% rise in local first-flush volume to 950t.

Elsewhere, the numbers are more fragmented: 42 tencha lots and 20 participating factories at a Kagoshima auction, 5,667 hectares of matcha cultivation in Tongren, China, and a 32.1% drop in Japan's orange juice imports for FY2025 versus FY2024, a reminder that tea's growth this cycle contrasts with declines elsewhere in the beverage import trade.

The stats

Copy any line — each figure is credited to the outlet that reported it, compiled by Matcha Wire.
  • Japan's green tea exports totaled 8,800 tonnes in 2024, up 150% versus 2014 — reported by PR TIMES on 16 July 2026. # Read the story ↗
  • Kagoshima's raw-tea production reached 30,000 tonnes in 2025 — reported by PR TIMES on 16 July 2026. # Read the story ↗
  • Local first-flush tea volume hit 950t, up 61% — reported by Shokuhin Shimbun on 15 July 2026. # Read the story ↗
  • Japan's orange juice import volume fell 32.1% in FY2025 versus FY2024 — reported by The Japan Food Journal on 13 July 2026. # Read the story ↗
  • Tongren's matcha production and sales reached 2,500 tons in 2025 — reported by People's Daily Online on 23 July 2026. # Read the story ↗
  • Tongren's matcha cultivation base spans 5,667 hectares — reported by People's Daily Online on 23 July 2026. # Read the story ↗
  • 51 lots were offered at the Shizuoka auction — reported by Shizuoka Shimbun on 30 July 2026. # Read the story ↗
  • 29 of the offered lots sold at the Shizuoka auction — reported by Shizuoka Shimbun on 30 July 2026. # Read the story ↗
  • Japan has 170 GI-registered products — reported by Shokuhin Shimbun on 15 July 2026. # Read the story ↗
  • Kyoto accounts for 3% of Japan's national tea-growing area — reported by MAFF on 30 July 2026. # Read the story ↗
Shizuoka First-Flush Auction: Offered vs Sold — Lots offered: 51 lots; Lots sold: 29 lots. Reported by Shizuoka Shimbun.
Figure 1Just over half of offered lots found buyers, a gap between supply and clearance.
The numbers behind this chart
Shizuoka First-Flush Auction: Offered vs SoldValue (lots)
Lots offered51 lots
Lots sold29 lots
Data: Shizuoka Shimbun · compiled by Matcha Wire Download data (CSV)
Biggest Reported Percentage Moves — Japan green tea exports (2024 vs 2014): 150%; Local first-flush volume: 61%; Japan orange juice imports (FY2025 vs FY2024): 32.1%. Reported by Shokuhin Shimbun, PR TIMES.
Figure 2Tea volumes rose sharply this cycle while orange juice imports fell.
The numbers behind this chart
Biggest Reported Percentage MovesValue (%)
Japan green tea exports (2024 vs 2014)150%
Local first-flush volume61%
Japan orange juice imports (FY2025 vs FY2024)32.1%
Data: Shokuhin Shimbun, PR TIMES · compiled by Matcha Wire Download data (CSV)
Japan Green Tea Exports, 2024 — 2024 exports: 8,800 t. Reported by PR TIMES.
Figure 3Exports have grown to 8,800 tonnes in 2024.
The numbers behind this chart
Japan Green Tea Exports, 2024Value (t)
2024 exports8,800 t
Data: PR TIMES · compiled by Matcha Wire Download data (CSV)
Kagoshima Tencha Auction Participants — Tencha lots offered: 42 count; Participating factories: 20 count. Reported by KKB Kagoshima Broadcasting.
Figure 4Forty-two lots moved through 20 participating factories.
The numbers behind this chart
Kagoshima Tencha Auction ParticipantsValue (count)
Tencha lots offered42 count
Participating factories20 count
Data: KKB Kagoshima Broadcasting · compiled by Matcha Wire Download data (CSV)
Kagoshima Raw-Tea Production, 2025 — 2025 production: 30,000 t. Reported by PR TIMES.
Figure 5Kagoshima's raw-tea output reached 30,000 tonnes in 2025.
The numbers behind this chart
Kagoshima Raw-Tea Production, 2025Value (t)
2025 production30,000 t
Data: PR TIMES · compiled by Matcha Wire Download data (CSV)
Tongren Matcha Cultivation Base — Cultivation base: 5,667 ha. Reported by People's Daily Online.
Figure 6China's Tongren region reports 5,667 hectares of matcha cultivation.
The numbers behind this chart
Tongren Matcha Cultivation BaseValue (ha)
Cultivation base5,667 ha
Data: People's Daily Online · compiled by Matcha Wire Download data (CSV)
Tongren Matcha Production & Sales, 2025 — 2025 production & sales: 2,500 t. Reported by People's Daily Online.
Figure 7Tongren's matcha production and sales hit 2,500 tons in 2025.
The numbers behind this chart
Tongren Matcha Production & Sales, 2025Value (t)
2025 production & sales2,500 t
Data: People's Daily Online · compiled by Matcha Wire Download data (CSV)
GI-Registered Products in Japan — GI-registered products: 170. Reported by Shokuhin Shimbun.
Figure 8Japan now counts 170 GI-registered products.
The numbers behind this chart
GI-Registered Products in JapanValue
GI-registered products170
Data: Shokuhin Shimbun · compiled by Matcha Wire Download data (CSV)
Kyoto's Share of National Tea-Growing Area — Kyoto share: 3%. Reported by MAFF.
Figure 9Kyoto represents just 3% of national tea-growing area.
The numbers behind this chart
Kyoto's Share of National Tea-Growing AreaValue (%)
Kyoto share3%
Data: MAFF · compiled by Matcha Wire Download data (CSV)

As always, Matcha Wire compiles but does not calculate: readers seeking trend lines across years should look for outlets that report both the before and after figures directly.

Methodology

Every figure above is quoted exactly as reported by the outlet cited, with no rounding, conversion or estimation applied by Matcha Wire.