News article
[Impact] Japanese Tea Prices Surge Amid Global Matcha Boom; Chinese-Made Tea Labeled 'Uji Matcha' — How to Protect Tea Farmers and the Brand? The Challenges Thrust Upon Us
Global matcha boom lifts Japanese tea prices as Chinese-made tea gets labeled 'Uji matcha,' threatening farmers and brand integrity.
【影響】世界的抹茶ブームで日本茶が高騰 中国産なのに“宇治抹茶”表記も…茶農家とブランドを守るには？突き付けられる課題 - 日テレNEWS NNN
![[Impact] Japanese Tea Prices Surge Amid Global Matcha Boom; Chinese-Made Tea Labeled 'Uji Matcha' — How to Protect Tea Farmers and the Brand? The Challenges Thrust Upon Us](/media/thumb/815.jpg)
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About this article
The numbers
Nakamura Tokichi foreign customer share: 70%
Nakamura Tokichi founding year: 172年前
Matchaful Uji matcha price range (JPY): ~¥720–~¥1,700
Matchaful New York locations: 7 stores
What they said
“Japanese tea prices surge amid the global matcha boom”
世界的抹茶ブームで日本茶が高騰
“Chinese-made tea labeled as 'Uji matcha'... how do we protect the tea farmers and the brand?”
中国産なのに"宇治抹茶"表記も…茶農家とブランドを守るには？
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