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Matcha Boom Sends Prices Soaring, Hitting Fukagawa's Signature Sweets; Overseas Tourists Flock to Japanese Tea Shops

Matcha price surge from global boom hits Hokkaido's Fukagawa signature sweets as tourists flood Japanese tea shops.

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What they said
“Prices are surging due to the 'matcha boom.'”
「抹茶ブーム」で価格が高騰
“Overseas tourists are flocking to Japanese tea specialty shops one after another.”
日本茶専門店に海外からの観光客が続々
📍 Northern Japan📍 National Market & TradeCulture & Travel
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