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Tokyo-born 'Zenkyu Matcha' collaborates in London with UK apparel brand 'Story mfg.' and others
Tokyo brand Zenkyu Matcha deepens UK push via Story mfg. workshop, London Coffee Festival 2026 and tokyobike London stocking.
東京発「Zenkyu Matcha」、ロンドンにて英アパレルブランド「Story mfg.」らとのコラボレーションを実施
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What they said
“Right now, in the UK and wider European market, demand for matcha is expanding rapidly, driven by rising interest in health-consciousness and well-being.”
現在、イギリスをはじめとする欧州市場ではヘルシー志向やウェルビーイングへの関心の高まりから、抹茶（Matcha）への需要が急速に拡大しています。
“Blended by Japan's top tea masters from Kyoto-Uji first-flush leaf and carefully stone-milled, the matcha is characterised by a vivid green colour, deep umami and rich aroma.”
京都・宇治の一番茶を日本最高峰の茶師がブレンドし、石臼で丁寧に挽いた抹茶は、鮮やかなグリーンの色味と、豊かなうまみ、香りが特長です。
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