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Editorial (June 13): First-Flush Tea Prices Surge — Sustainability Strategy Must Deliver Real Results

Shizuoka editorial warns that surging first-flush tea prices demand a sustainability strategy with real, measurable impact.

Editorial (June 13): First-Flush Tea Prices Surge — Sustainability Strategy Must Deliver Real Results
Photograph: Shizuoka Shimbun — Tea
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The numbers
2026 first-flush output growth (Shizuoka): 3~4割増 2026 first-flush price rise: 5割程度上昇 2025 raw-tea production (Shizuoka): 2万4千トン 2025 raw-tea production (Kagoshima): 30,000 tonnes
What they said
“First-flush tea market prices have surged”
一番茶相場が高騰
“The sustainability strategy must have real effectiveness”
持続化戦略に実効性を
📍 Shizuoka Market & TradeIndustryGrowing & HarvestPolicy
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