Matcha Wire

Website update

From Drinking Japanese Tea to Making It: THÉLLERIO Launches Tea Blend Experience and Co-Creation Blend Business

Saitama brand THÉLLERIO opens DIY Sayama-tea blending workshops and co-creation blends with brands and creators from June 19.

From Drinking Japanese Tea to Making It: THÉLLERIO Launches Tea Blend Experience and Co-Creation Blend Business
Photograph: PR TIMES — Japanese Tea
Original ↗

Read the full article at the source ↗

You're reading the free briefing — upgrade to unlock every story and read any full article in English, one click.

About this article

The numbers
Tea blend experience fee: ¥4,000 (tax incl.) Experience launch date: 2026-06-19
What they said
“We have reframed Japanese tea not as a beverage but as a luxury for enjoying life's white space, delivering its appeal to people previously unfamiliar with it.”
日本茶を「飲み物」ではなく、「余白を楽しむための嗜好品」として再提案し、これまで日本茶になじみのなかった方々にも、その魅力を届けてきました。
“Choosing tea leaves and making your own blend — it is not learning, it is creation.”
茶葉を選び、自分だけのブレンドをつくる。それは学びではなく、創作です。
📍 Tokyo & Kanto IndustryCulture & Travel
Unlock every story on Matcha Wire. All articles open, plus read any full article in English in one click — $75/mo, cancel anytime.
See what you get →

Comments

Create a free account or sign in to join the conversation.

Be the first to comment.