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A 'matcha drinking style' unknown to Japanese arrives in Tsukiji. Authentic matcha latte that sold 300 cups a day overseas is now experienceable in Japan for the first time.
Conatus opens NAGOMI MATCHA -Tokyo- in Tsukiji, reverse-importing the matcha-latte style booming abroad.
日本人が知らない「抹茶の飲み方」が、築地に上陸。海外で1日300杯売れた本格抹茶ラテが、日本で初めて体験可能に。
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About this article
The numbers
Global matcha market size (2024): 約42億ドル
Global matcha market forecast (2033): 78億ドル超
Brisbane café daily sales: 1日300杯以上
What they said
“I'd never had a matcha latte like this in Japan.”
こんな抹茶ラテ、日本では飲んだことがなかった
“The global matcha market was about US$4.2 billion as of 2024, and is projected to expand to over US$7.8 billion by 2033.”
抹茶の世界市場規模は2024年時点で約42億ドル。2033年には78億ドル超への拡大が見込まれており
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