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Shizuoka Makinohara City: Three processed products from 'Makinohara Lemon,' born from abandoned tea fields, to launch from May 2026 — Tatara Shoten Co., Ltd.
Shizuoka's Tatara Shoten launches three Makinohara Lemon products from abandoned tea fields, signaling tea-region diversification away from tea.
【静岡県牧之原市】耕作放棄茶園から生まれた「牧之原レモン」の加工品3商品を2026年5月より発売開始タタラ商店株式会社2026年6月12日 掲載
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The numbers
Years of Makinohara Lemon cultivation: 約10年
Lemonade base juice concentration: 果汁80％
Lemonade base suggested retail price: ¥1,200 / 300ml
Lemon jelly suggested retail price: ¥480 / 120g
What they said
“While Makinohara City is known as one of Japan's leading tea-producing regions, the aging of producers and shortage of successors have made utilizing hard-to-manage tea fields and idle farmland a pressing challenge.”
牧之原市は全国有数のお茶産地として知られる一方で、生産者の高齢化や担い手不足などを背景に、管理が難しくなった茶畑や遊休農地の活用が課題となっています。
“In seeking new agricultural possibilities not dependent solely on tea, we chose 'Rinoka,' a fragrant, high-value domestic lemon variety.”
お茶だけに依存しない新たな農業の可能性を模索する中で選んだのが、香り高く付加価値の高い国産レモン品種「璃の香」です。
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