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Chinese matcha drives new food culture trend

China's matcha sector is driving a new food-culture trend, intensifying global competition for Japan's matcha industry.

Chinese matcha drives new food culture trend
Photograph: Google News — Shortage / Prices / Exports
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The numbers
Chinese matcha production (2025): 1万2千トン Chinese share of global matcha production: 65%以上 Tongren city share of China's matcha: ~70% Tongren matcha export volume (2025): 千トン近く
What they said
“Chinese matcha is driving a new food culture trend.”
中国の抹茶が新たな食文化のトレンドをけん引
“A new food culture trend.”
新たな食文化のトレンド
📍 Overseas📍 National MatchaIndustryMarket & Trade
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