Website update
Bring a 'freshly brewed cup' to a gift for someone special or to your own reward time. Authentic drip-bag Japanese tea that needs no teapot makes its debut
A Kyoto sushi shop launches single-serve drip bags of genmaicha and houjicha, betting on teapot-free brewing as kyusu ownership falls to about half of household…
大切な人へのギフトや自分のご褒美時間に“淹れたての一杯”を。急須いらずの本格ドリップ日本茶が新登場
Read the full article at the source ↗
You're reading the free briefing — upgrade to unlock every story and read any full article in English, one click.
About this article
The numbers
Consumers who prefer bottled tea: 42.7%
Consumers who use tea bags: 33.8%
Consumers who brew loose leaves: 26.8%
Adults aged 20–69 who like Japanese tea: 82%
What they said
“We still love Japanese tea — but this is the era of not brewing it.”
日本茶は好き。でも、淹れない時代に。
“Only 26.8% brew from loose leaves — just a quarter of people.”
「茶葉から淹れる」は26.8％と全体の4分の1にとどまっています。
Unlock every story on Matcha Wire.
All articles open, plus read any full article in English in
one click — $75/mo, cancel anytime.
See what you get →
Comments
Create a free account or sign in to join the conversation.
Be the first to comment.