News article
Tokyo Station Tea Shops: Matcha Lattes, Milk Tea, and British Afternoon Tea
Two new tea-focused venues opened near Tokyo Station in September 2026: Fortnum & Mason's first Japanese takeout stand (opening September 16) and Matchamon, a Japanese third-wave matcha brand (September 10). Matchamon uses 100% Japanese matcha including single-origin cultivars (Okumidori, Asahi, Tsuyuhikari) sourced primarily from Kagoshima; its flagship offerings are first-flush Okumidori matcha lattes and matcha tonics.
Key points
- Matchamon opened at TOFROM YAESU on September 10, 2026, positioning itself as Japan's third-wave matcha brand
- All matcha used in Matchamon's drinks and sweets is Japanese; core blend based on Kagoshima Okumidori with single-origin…
- Fortnum & Mason opened Japan's first tea takeout stand September 16 at Tokyo Station; flagship drinks include Japan-excl…
- Both shops opened within days of each other at major Tokyo Station transport hubs, targeting commuters and travelers
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The numbers
Fortnum & Mason tea soda price (L-size): ¥756
Fortnum & Mason milk tea price (M-size minimum): ¥550
Scone sandwich price (Tokyo Station exclusive): ¥540
Matchamon TOFROM YAESU opening date: 2026年9月10日
What they said
“Third-wave matcha: Matchamon opens at TOFROM YAESU”
抹茶界のサードウェーブ!「MATCHAMON TOFROM YAESU店」
“All matcha used in drinks and sweets is Japanese-sourced. In addition to an original blend based on Kagoshima Okumidori, we stock premium single-origin cultivars such as Asahi and Tsuyuhikari.”
ドリンク・スイーツメニューに使用する抹茶はすべて日本産。鹿児島県産のオクミドリをベースとしたオリジナルブレンドに加え、アサヒ、ツユヒカリなど最高級品質のシングルオリジン茶葉を用意しています。
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