News article
JA Zennoh Mie begins rollout of Ise tea products bearing Japanese tea GI mark
JA Zennoh Mie has begun displaying the Japanese tea geographical indication (GI) mark on Ise tea products following the GI's registration by Japan's Central Tea Industry Association in July 2026. The move aims to differentiate Japanese tea from overseas imitations and address consumer confusion over origin and quality, particularly as demand for matcha and Japanese tea leaves rises globally. Four teabag varieties were unveiled at the GI Promotion Committee launch in Tokyo on…
日本茶ＧＩマーク付きの「伊勢茶」商品の展開を開始します - 全農
Key points
- Japanese tea earned GI protection status in July 2026 after MAFF registration; Ise tea is among the first prefectures to…
- Four Ise tea teabag SKUs now carry the GI mark; expansion to additional products under consideration.
- GI adoption targets overseas matcha and tea-leaf demand while combating product imitation and quality ambiguity in inter…
- Initiative supports producer income and sustainable tea-region development by reinforcing Ise tea brand trust and value.
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The numbers
GI registration date for Japanese tea: 2026年7月10日
GI mark application date to MAFF: 2025October
Ise tea teabag products with GI mark at launch: 4種
What they said
“While demand for Japanese tea leaves, especially matcha, is rising overseas, products with unclear origin and quality differences are in circulation; as a major producing prefecture, we felt compelled to act early.”
抹茶を中心に海外での国産茶葉の需要が高まる一方で、産地や品質の違いが分かりにくい商品も流通しており、主産県としていち早く取り組む必要があると考えた
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