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Exports expand and imports rise at the same time, bringing Japanese tea's supply-demand structure to a turning point — Itoen announces initiatives for a sustainable production system and higher value
Itoen says rising exports and imports are reshaping Japanese tea's supply-demand balance, vowing sustainable production and 100% domestic leaves.
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About this article
The numbers
Domestic tea leaves in new Oi Ocha CM: 100%
Global expansion target year: 2040
What they said
“Export expansion and rising imports are advancing simultaneously, putting Japanese tea's supply-demand structure at a turning point; we are announcing initiatives toward a sustainable production system and higher value.”
輸出拡大と輸入増が同時進行し、日本茶の需給構造は転換期に。持続可能な生産体制と価値向上に向けた取組みを発表
“As a company deeply involved in agriculture, we work with tea farmers and government to achieve both stable procurement of high-quality green tea and solutions to agriculture's challenges.”
農業に深く関わる企業として、茶農家や行政等と協力して高品質な緑茶原料の安定調達と農業の課題解決の両立に取組んでいます。
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