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Matchami Lab opens inaugural pop-up in Omotesando with seven flavored matcha lattes
Matchami Lab, a Singapore-based flavored matcha brand, launches its first pop-up store in Tokyo's Omotesando from November 6–8, 2026, offering seven matcha latte varieties priced from ¥900 and exclusive baked goods. The brand positions flavored matcha as accessible everyday tea, moving away from traditional ceremony associations and formal aesthetics to attract a global audience unfamiliar with formal matcha preparation.
表参道に初お披露目！抹茶の新しい楽しみ方を提案するフレーバー抹茶ブランド「Matchami Lab」のPOP UP STOREが、11月6日より期間限定オープン
Key points
- Seven flavored matcha latte varieties priced from ¥900 at inaugural Omotesando pop-up, November 6–8, 2026
- Singapore-based brand repositions matcha as casual, accessible beverage divorced from ceremony and etiquette
- Packaging and retail design deliberately avoids traditional Japanese aesthetics in favor of pastel, cosmetics-inspired l…
- Founder emphasizes respect for Japanese matcha sourcing while targeting global consumers indifferent to ceremony protoco…
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About this article
The numbers
Matcha latte varieties: 7
Matcha latte base price: ¥900–
What they said
“While matcha is spreading worldwide, it has not quite become an everyday choice for many—the etiquette seems demanding, or the taste too bitter.”
抹茶は今、世界的な広がりを見せる一方で、「作法が難しそう」「苦くて飲みにくい」という理由から、日常の選択肢になりきれていない側面もあります。
“We want people to enjoy matcha whenever they choose, in whatever way they prefer—regardless of their nationality, their familiarity with traditional tea ceremonies, or the time of day.”
国も、作法の知識も、時間帯も関係なく、好きなときに好きな味で楽しんでほしいと思っています。
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