Matcha Wire

News article

Press Butter Sand launches Izumo matcha butter sandwich and tigré at Tokyo Station

Press Butter Sand is selling two limited-edition matcha confections at its Tokyo Station 10th-anniversary concept store from November 13, 2026: a premium fresh butter sandwich and a tigré, both made with Izumo matcha from Toushuien, a heritage tea garden in Shimane operating since 1903. The matcha, blended from Saemidori and Okumidori cultivars, is grown in the cloudy San'in climate and delivers vibrant color with deep umami and suppressed astringency.

Press Butter Sand launches Izumo matcha butter sandwich and tigré at Tokyo Station
Photograph: Google News — Matcha / Tea Industry
Original ↗
Key points
  • Izumo matcha from Toushuien (founded 1903) used in butter sandwich and tigré; Tokyo Station concept store only, from 11/…
  • Matcha blend: Saemidori and Okumidori cultivars balanced to emphasize umami, reduce astringency
  • Sourced through CAKE.TOKYO's 'One Bite Landscape' project connecting heritage producers to patisserie brands

Read the full article at the source ↗

You're reading the free briefing — upgrade to unlock every story and read any full article in English, one click.

About this article

The numbers
Toushuien founding year: 明治40年
What they said
“The matcha is characterized by vivid color and deep umami, cultivated in the San'in region's climate of frequent cloud cover.”
曇りの日が多い山陰地方の気候のもとで育まれた、鮮やかな色味と深い旨味が特徴。
📍 Kyoto & Uji📍 Tokyo & Kanto MatchaMarket & Trade
Unlock every story on Matcha Wire. All articles open, plus read any full article in English in one click — $75/mo, cancel anytime.
See what you get →

Comments

Create a free account or sign in to join the conversation.

Be the first to comment.