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T4IS2026 Strategy Dialogue 'The Global Matcha Boom Is Disrupting and Destroying Japan's Tea Industry' — The Paradox of Bankruptcies Advancing in the Midst of the Boom
As the global matcha boom doubles exports, Japan's tea farmers have fallen ~94% in a generation while industry bankruptcies hit decades-high levels.
T4IS2026 Strategy Dialogue『世界的な抹茶ブームが日本茶産業を破壊する』——ブームの渦中で進む倒産という逆説
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The numbers
Tea farmers 1985: ~202,000 households
Tea farmers 2020: ~12,000 households
Production volume peak: ~100,000 tonnes
Production volume recent: ~75,000 tonnes
What they said
“Japan's tea farms went from roughly 202,000 (1985) to about 12,000 (2020) — in a single generation, roughly 94% have vanished.”
日本の茶農家は、約20万2,000戸（1985年）から約1万2,000戸（2020年）へ——一世代で約94%が消えた。
“Powdered tea that isn't tencha has begun flowing downstream labeled as 'matcha.' A view was raised that the volume of exported 'matcha powder' may exceed actual tencha production.”
碾茶でない粉末茶が「抹茶」として下流に流れ始めている。輸出される「抹茶粉末」の量が、実際の碾茶生産量を上回るのではないか、との見方が示された。
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