News article
Kizakura launches Uji matcha-flavored non-alcoholic beverage
Kizakura, a major beverage maker based in Kyoto, released a non-alcoholic beer-style drink on September 15 featuring Uji matcha sourced from Kitagawa Hanbei Shouten, a historic tea merchant. The 350 ml can retails for ¥300. The company positioned the product to capitalize on high overseas demand for matcha.
黄桜、宇治抹茶風味のノンアルコール飲料発売 - 京都新聞デジタル
Key points
- Kizakura partnered with Kitagawa Hanbei Shouten (Uji) for matcha sourcing, lending heritage-merchant credibility to the…
- Non-alcoholic format targets export markets where matcha enjoys strong consumer interest
- Price point ¥300 for 350 ml positions the drink in mass-market retail
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The numbers
Package size: 350ミリリットル
Retail price: ¥300
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