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CUZEN MATCHA launches organic matcha and hojicha powder line using domestic certified-organic tencha
CUZEN MATCHA, the California-based matcha-machine brand, is launching three organic powders from domestic certified-organic tencha in October 2026: a 100% first-flush premium matcha, a first- and second-flush blend, and a roasted hojicha. Preorders begin September 16 with 10% discount through September 30. The move extends the brand's farm-to-cup model to consumers without matcha machines, leveraging its established relationships with Japanese tea producers.
高品質な日本茶を、もっと手軽に。国産オーガニック茶葉を使用した抹茶・ほうじ茶パウダー3種を新発売
Key points
- Three new products: Premium matcha (100% first-flush, ¥4,320), Original matcha (first/second-flush blend, ¥3,240), roast…
- All use certified-organic domestic tencha with no additives or sweeteners; sourced through long-term relationships with…
- Preorder campaign: 10% discount from September 16–30, 2026; delivery begins October 2026.
- Brand positions powders as complementary to its stone-mill matcha machines, not replacement; emphasizes choice by lifest…
- CUZEN MATCHA has shipped 11,000 machines globally and serves over 100,000 cups monthly; powders already in trial use wit…
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About this article
The numbers
Machines shipped globally (cumulative as of May 2026): 11,000台
Monthly matcha cups served worldwide: 10万杯以上
Premium matcha powder (20g tin) price: ¥4,320
Original matcha powder (20g tin) price: ¥3,240
What they said
“Since our founding, what we have aimed for is to allow more people to enjoy truly delicious matcha in their daily lives.”
私たちが創業以来目指しているのは、より多くの人に、本当においしい抹茶を日常の中で楽しんでもらうことです。
“By adding powder as a new product, we can now deliver the appeal of high-quality tea leaves—which we have cherished alongside Japanese producers—to many more people who do not own a matcha machine.”
今回、パウダーという新しい商品を加えることで、抹茶マシンを持っていない方にも、日本の生産者の皆さんと共に大切にしてきた高品質な茶葉の魅力を、より多くの人に届けられるようになります。
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