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International Matcha Congress 2026 to Debate Common Quality Standards and Grading Definitions Across Industry
The International Matcha Association will convene industry experts, specialty-coffee standards bodies, and global matcha players at a November 2026 conference in Tokyo to establish shared quality-evaluation frameworks for matcha. The session will examine how to define "good matcha" across producers, traders, and consumers—a gap that has enabled mislabeling and quality variance as supply has internationalized. Drawing on specialty coffee's three-decade precedent in building me…
「良い抹茶」とは何かをめぐる品質評価について、「International Matcha Congress 2026」で業界を超えて国際的に議論
Key points
- No international standard for matcha quality evaluation exists despite global demand surge; definitions vary by stakehol…
- Grading inconsistency across suppliers obscures quality-to-price relationships and enables false or misleading claims
- PerfectTed (UK) reached 35,000+ retail outlets in 50+ countries in five years; growth outpaces shared quality infrastruc…
- Specialty coffee industry precedent: cupping, Q-grader certification, and CVA frameworks enabled quality measurement and…
- Session includes SCA Technical VP, ISO tea standards expert, U.S. Tea Association chair, and PerfectTed co-founder
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The numbers
PerfectTed retail outlets: 3万5,000店舗以上
PerfectTed country coverage: 50カ国以上
Years since PerfectTed founding: 5年
Early-bird ticket price: ¥38,500
What they said
“The matcha market is growing rapidly, yet a shared approach to quality assessment is not adequately established. This ambiguity can lead to misleading labeling and low-quality products, putting honest producers and consumers at a disadvantage.”
抹茶市場は急速に成長する一方、品質評価の共通した考え方は十分に整っていません。その曖昧さは、誤解を招く表示や品質の低い製品につながり、誠実な生産者や消費者が不利益を被る可能性があります。
“Quality discussion often reduces to preference. But matcha contains measurable facts beyond what is commonly recognized.”
品質の議論は、しばしば嗜好の議論に集約されます。しかし抹茶には、一般に考えられている以上に、測定可能な事実があります。
“To nurture a healthy and trusted market long-term, the entire industry must discuss and agree on common frameworks.”
長期的に健全で信頼される市場を育てるために、業界全体で共通の考え方について議論していくことが必要だと考えています。
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