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Kagoshima Tea University 3rd: Industry and Students Address Reaching Younger Generations
The Kagoshima Tea Liaison Project will host Kagoshima Tea University 3rd on September 16, 2026, at Kagoshima Women's Junior College, bringing together tea-industry professionals and university students already engaged with Japanese tea to discuss strategies for reaching younger consumers. The half-day program pairs a keynote on Kagoshima's position as Japan's number-one raw-tea producer with a panel discussion featuring students from Kyushu University's tea club and Kagoshima…
【参加無料・9月16日】鹿児島茶を未来へ。学生と茶業界が「若い世代への届け方」を考える「鹿児島お茶大學3rd」開催
Key points
- Kagoshima held raw-tea production lead for two consecutive years (2024–2025); event positions the prefecture beyond volu…
- Panel centers on students who already drink Japanese tea, inverting conventional industry messaging from "How do we make…
- Five-cultivar tasting showcases Kagoshima's varietal diversity; perfect scores on both rounds unlock NARO heritage-culti…
- Free admission; event designed as participatory dialogue, not lecture, with table discussions on delivery strategy to ne…
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About this article
The numbers
Kagoshima raw-tea production rank: 日本一 (first in Japan)
What they said
“Do young people not drink Japanese tea, or have they simply not yet had sufficient opportunity to encounter it?”
「若い人は日本茶を飲まない」のか。それとも、まだ日本茶と出会うきっかけが十分にないのか。
“Rather than positioning students and young people merely as learners, we position them as agents delivering Kagoshima tea to the next generation.”
学生や若者たちを単なる「教わる側」とするのではなく、鹿児島茶を次の誰かへ届ける側へ。
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