News article
Matcha sweets brand MAMIDORI opens Nagoya pop-up following 11,040-unit sale in 10 days
MAMIDORI, an online matcha confectionery brand using 100% Wazuka-grown matcha, sold 11,040 units in a 10-day Osaka Umeda pop-up in August 2026. The brand now opens a six-day limited pop-up at Nagoya Sakae Mitsukoshi (September 16–21) selling three product lines: mochi daifuku, madeleines, and macarons. Commemorative online bundles are also available through September 21.
【名古屋開催】10日で11040個販売した濃厚抹茶スイーツブランド「MAMIDORI」が期間限定出店！出店を記念した特別なセットもオンライン販売開始 | 合同会社firstfanのプレスリリース - PR TIMES
Key points
- MAMIDORI uses 100% matcha from Kyoto's Wazuka town in three product formats: daifuku, madeleines, and macarons.
- Osaka pop-up (August 2026) exceeded sales targets with 11,040 units sold in 10 days.
- Nagoya Sakae Mitsukoshi pop-up runs 6 days (Sept 16–21); commemorative online bundles ¥3,600–¥3,800 available through Se…
- Brand mission emphasizes increasing matcha appreciation to support tea farmers and industry succession.
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About this article
The numbers
Units sold in Osaka pop-up: 11040個
Osaka pop-up duration: 10日間
Nagoya pop-up duration: 6日間
Commemorative set price (madeleine + daifuku): ¥3,800
What they said
“Increasing the number of matcha lovers in Japan”
日本の抹茶好きを増やすこと
“If more people become interested in high-quality matcha, the public will focus more on tea industry challenges such as farmer succession issues.”
品質の高い抹茶に関心がある人が増えれば、茶農家さんの後継者問題など、お茶業界が抱える問題にも世間がよりフォーカスするようになると考えています。
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