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Matcha Brand "MATCHA&" Opens a Limited-Time Shop in London — Bringing New Matcha Lattes Born from a "Matcha × Fermentation" Concept to the World
Tokyo matcha-and-fermentation brand MATCHA& opens a limited-time London pop-up by Baker Street, serving novel miso and amazake matcha lattes.
抹茶ブランド「MATCHA&」、ロンドンに期間限定ショップをオープン “抹茶×発酵”コンセプトから生まれる新しい抹茶ラテを世界へ発信
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About this article
The numbers
London pop-up period: 5月23日〜6月中旬
Pop-up opening hours: 10:00〜17:00
Yotsuya store size: 約2坪
Student (U22) discount: 20%オフ
What they said
“A new chapter in the history of matcha: by layering on the power of fermentation, we deliver a 'new cup' to the world.”
抹茶の歴史に、新たな一章を。発酵のチカラを重ねて、世界に"新しい一杯"を届けます。
“The '&' in the brand name embodies a philosophy of connecting matcha with something more.”
ブランド名にある「&」には、抹茶と何かをつなぐというフィロソフィーが込められています。
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