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Pies, dorayaki, Northman… A steady stream of new products amid the matcha boom — but the footsteps of price hikes draw near too…

Hokkaido confectioners roll out matcha pies, dorayaki and more on the matcha boom — but rising prices are starting to loom.

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The numbers
Tencha production growth vs. decade ago: ~2.7× International customer share at specialty tea retailer: 全体の3割 Price increase for green-tea bottled drinks and tea-leaf products: 5%~33%
What they said
“A steady stream of new products amid the matcha boom”
抹茶ブームで新商品続々
“But the footsteps of price hikes draw near too…”
ただ値上げの足音も…
📍 National MatchaMarket & Trade
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