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Shizuoka reclaims top ranking in first-flush tea; production up 32% on favorable weather, matcha demand drives average price up 52%

Japan's Ministry of Agriculture released 2026 first-flush tea production figures for five major regions on 18 March. Shizuoka reclaimed the national lead with 10,700 tonnes—a 32% year-over-year rise—after losing the position to Kagoshima in 2025. Favorable growing conditions drove the output gain. The average farmgate price for Shizuoka first-flush leaf reached 3,365 yen per kilogram, up 52% from the previous year, reflecting sustained domestic and overseas demand for matcha.

Shizuoka reclaims top ranking in first-flush tea; production up 32% on favorable weather, matcha demand drives average price up 52%
Photograph: Chunichi Shimbun — Tea / Nishio Aichi

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Key points
  • Shizuoka first-flush production: 10,700 tonnes (↑32% YoY), reclaiming top spot from Kagoshima
  • Kagoshima second at 9,610 tonnes (↑14% YoY)
  • Shizuoka first-flush average price 3,365 yen/kg (↑52% YoY), driven by matcha demand
  • Good weather conditions supported Shizuoka's production gain

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About this article

The numbers
Shizuoka first-flush production: 10,700 tonnes Kagoshima first-flush production: 9,610 tonnes Shizuoka first-flush average price: ¥3,365
What they said
“Against the backdrop of matcha popularity both domestically and overseas, the average price jumped 52% year-over-year to 3,365 yen per kilogram”
国内外の抹茶人気を背景に前年比52%高の3365円と急騰した
📍 Shizuoka📍 Kagoshima Market & TradeGrowing & HarvestMatcha
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