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QBB Launches Uji Matcha Cheese Dessert, Third in Series That Exceeded Plan by 450%
QBB will release a matcha-flavored cheese dessert ball on 1 September 2026, the third in its single-bite cheese dessert line. The series' first two products (strawberry and muscat grape, launched March 2025) exceeded sales targets by 450% and won an industry technology award. The new matcha version pairs Uji matcha sauce with cream cheese filling and will retail for ¥290; QBB plans overseas expansion for the range.
計画比450% ※を記録した人気シリーズの第三弾！ 「QBBひとくちチーズデザート 宇治抹茶」を新発売します
Key points
- QBB cheese dessert series exceeded 450% of sales plan through June 2025; first matcha entry debuts September 2026 at ¥29…
- Uji matcha flavor marks series' first non-fruit offering; formulation combines matcha bitterness and aroma with QBB crea…
- Strawberry and muscat predecessors won 55th Food Industry Technology Achievement Award in product/technology category
- Parent company targets overseas distribution for matcha product line amid 3.9× growth in Japanese green tea exports 2010…
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About this article
The numbers
Previous series sales vs. plan: 450%
Retail price: ¥290
Green tea exports 2010: 2,232 tonnes
Green tea exports 2024: 8,798 tonnes
What they said
“You can enjoy two layers of flavor and texture in a single bite”
ひとくちでＷの味わいや食感をお楽しみいただけます
“Against a backdrop of health consciousness and growing interest in Japanese cuisine, green tea exports have expanded roughly 3.9-fold, from 2,232 tonnes in 2010 to 8,798 tonnes in 2024, driven by rising demand for powdered teas including matcha”
健康志向や日本食への関心の高まりを背景に、2010年は2,232トンだった緑茶の輸出量は2024年に8,798トンへ約3.9倍増するなど抹茶を含む粉末茶の需要が拡大しています
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