News article
Lipton launches matcha-blend green tea series with fresh-ground aroma
Lipton is rolling out three matcha-blend green tea products nationwide from September 1, 2026, comprising two teabag variants for retail and one caffeine-free version for e-commerce. The line uses a dual-layer aroma structure combining matcha powder and matcha flavoring, designed to address consumer dissatisfaction: a Lipton survey found 61% of consumers disappointed by weak matcha aroma in existing matcha-blend teabag products. The blend pairs matcha with domestically source…
リプトン、抹茶香る本格緑茶「リプトン 抹茶入り緑茶」シリーズを発売 - nikkei.com
Key points
- Three SKUs: standard matcha-blend (12-bag), cherry variant (12-bag), and caffeine-free (8-bag); retail launch September…
- 61% of surveyed consumers reported disappointment with matcha aroma in existing matcha-blend teabags—a gap Lipton target…
- Dual-layer aroma structure using matcha powder + matcha flavoring, designed to sustain aroma from steeping through finis…
- Formulation uses Japanese-sourced tea leaves and roasting technique to draw out natural sweetness while maintaining ligh…
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About this article
The numbers
Consumer dissatisfaction with existing matcha-blend teabags: 61%
What they said
“61% of consumers reported having experienced disappointment because they could not detect matcha aroma as strongly as expected.”
「期待していたほど抹茶の香りを感じられず、落胆した経験がある」と回答した消費者が全体の61%にのぼることが分かりました。
“From the first sip through the finish, a fresh-ground-matcha-like aroma unfolds gently, delivering an authentic taste with a soft aftertaste that soothes the heart.”
ひと口目から飲み終わりまで、まるで挽きたての抹茶のような香りがふわっと広がり、やさしい余韻とともに、ほっと心ほどける本格的な味わいをお届けします。
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