News article
Starbucks Japan launches first capsule-toy line, including matcha frappuccino
Starbucks Coffee Japan released its first capsule-toy (gacha) collectibles on August 2, marking the company's 30th anniversary in Japan. The line includes five palm-sized plush charms depicting Starbucks drinks and food—among them a matcha cream frappuccino—sold at 880 yen per capsule across 19 Tokyo locations. International media outlets, including Hypebeast, have covered the Japan-only launch, reflecting overseas interest in the blend of the Japanese capsule-toy format with…
スタバ初の「カプセルトイ」日本限定で登場！ 抹茶フラペチーノなど全5種、海外からも熱視線 - DAILYSUN NEW YORK
Key points
- Starbucks Japan released first capsule-toy merchandise August 2, 2026, timed to 30-year Japan anniversary
- Five collectible plush charms include matcha cream frappuccino variant; 880 yen per capsule
- Launch limited to 19 Tokyo stores; international media coverage signals overseas demand for Japan exclusives
- Limited to 2 purchases per transaction; partial stock depletion reported in some locations
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About this article
The numbers
Starbucks stores nationwide: 2,116 stores
Years since Starbucks Japan launch: 30年
Price per capsule: ¥880
Tokyo stores selling standard line: 19 stores
What they said
“I want to collect all types”
全種類コンプしたい
“I hope they roll this out nationwide”
全国展開してほしい
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