News article
Matcha appeal promoted in Shanghai with tea ceremony lecture and tasting
A matcha promotion event took place in Shanghai, China, featuring tea ceremony lectures and tastings to introduce matcha to the Chinese market. The event appears part of broader efforts to expand overseas awareness and demand for Japanese matcha among international consumers.
【写真・画像】中国・上海で抹茶の魅力ＰＲ 茶道講演や試飲楽しむ | | 全国のニュース - 佐賀新聞
Key points
- Matcha promotional event conducted in Shanghai with tea ceremony lectures
- Tasting sessions offered to introduce matcha to Chinese consumers
- International market expansion initiative for Japanese matcha
Read the full article at the source ↗
You're reading the free briefing — upgrade to unlock every story and read any full article in English, one click.
About this article
Unlock every story on Matcha Wire.
All articles open, plus read any full article in English in
one click — $75/mo, cancel anytime.
See what you get →
Comments
Create a free account or sign in to join the conversation.
Be the first to comment.