News article
Japan's farm and food exports reach record 8,977 billion yen in first half; matcha boom drives green tea surge
Japan's agricultural and food exports in the first half of 2024 reached 8,977 billion yen, up 10.9% year-on-year and marking the second consecutive record for the period. Green tea led growth, climbing 483 billion yen (an 83.5% increase) on global matcha demand, particularly from North America and South Korea. However, the pace of export growth is slowing against Japan's 2030 target of 5 trillion yen in annual exports.
農林水産物・食品輸出、最高８９７７億円 抹茶ブームの緑茶やブリ好調 上半期 - 朝日新聞
Key points
- Green tea exports hit 483 billion yen in H1 2024, up 220 billion yen (83.5% YoY), driven by global matcha demand.
- North America and South Korea are primary drivers of matcha-linked green tea export growth.
- Overall export growth at 10.9% YoY is decelerating versus 15.5% in H1 2025, requiring 24.1% annual growth to meet the 20…
- Top export markets: USA (1,626 billion yen, +15.3%), Hong Kong (1,100 billion yen, +3.0%), China (940 billion yen, +4.3%…
Read the full article at the source ↗
You're reading the free briefing — upgrade to unlock every story and read any full article in English, one click.
About this article
What they said
“Fundamental acceleration of pace is essential”
抜本的なペースアップが不可欠
“We need 24.1% annual growth over the remaining five years”
残り５年で年率２４．１％の増加が必要だ
The numbers
Total farm and food exports, H1 2024: 8977億円
Green tea exports, H1 2024: 483億円
Green tea export increase YoY: 220億円
Japan's 2030 export target: 5兆円
Unlock every story on Matcha Wire.
All articles open, plus read any full article in English in
one click — $75/mo, cancel anytime.
See what you get →
Comments
Create a free account or sign in to join the conversation.
Be the first to comment.