News article
U.S. matcha sales surge 86% in three years; Los Angeles sees more matcha shops than coffee outlets as Japanese-origin premiums spike, spurring switches to Chinese alternatives
U.S. matcha sales rose 86% between 2022 and 2025, driven by post-pandemic health consciousness, TikTok visibility (4.21 billion #matcha views), and interest in Japanese culture and Zen philosophy. The American market is forecast to double from $178.6 million in 2025 to $340 million by 2033. In Los Angeles, matcha retailers now outnumber coffee shops in some neighborhoods, creating hour-long queues at peak times. Rising prices for Japanese-origin matcha are prompting some impo…
売上86％増加の米抹茶ブーム LAではコーヒー店より急増?世界的ブームで日本産高騰、中国産への切り替えも【Nスタ解説】 - Yahoo!ニュース
Key points
- U.S. matcha market grew 86% from 2022–2025; projected to reach $340M by 2033 (from $178.6M in 2025).
- TikTok #matcha hashtag has 4.21 billion views, a major driver of youth adoption.
- Los Angeles matcha retailers now denser than coffee shops; peak-hour lines routinely form.
- Japanese-origin matcha premiums rising; some buyers switching to Chinese-sourced alternatives.
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The numbers
U.S. matcha sales growth: 86%
U.S. matcha market size (2025): 1億7860万ドル
U.S. matcha market size (projected 2033): 3億4000万ドル
TikTok #matcha total views: 421億回
What they said
“Matcha's caffeine absorption is gradual, making it easier to sustain concentration.”
抹茶はカフェインの吸収が穏やかで、集中力が持続しやすいといわれています。
“Among young consumers, matcha is taking root as a 'health-entertainment beverage.'”
若者を中心に"健康エンタメ飲料"として定着しつつある
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