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Specialty tea shop with 100 varieties to open in Nagoya
Itō Naoya, founder of Minokamo Chashop and Chaen brand, is launching a new Japanese tea specialist retail store in Nagoya via crowdfunding, planned to open November 2026. The store will stock 100 types of tea from producers nationwide alongside tea implements, emphasizing tasting and discovery over sales alone. The founder positions the concept against barriers to tea enjoyment—confusion over selection, brewing difficulty, and intimidation—by creating a community space modele…
日本茶を、もっと自分らしく。100種類のお茶と出会える専門店を名古屋に。 - camp-fire.jp
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- New Chaen-brand store in Nagoya (Chikusa ward, near Motoyama Station) will stock 100 varieties of sencha, hojicha, Japan…
- Founder Itō earned Japanese Tea Instructor certification with 100% exam score in 2018; previously built Minokamo Chashop…
- Store concept models specialty-coffee culture's tasting and education approach, positioning tea as approachable, non-hie…
- Crowdfunding launched August 2026; pre-opening October 2026, grand opening November 2026 (target dates). Store will offe…
- Founder has conducted 150+ workshops and 300+ audio consultations via members' LINE chat; launched Nagoya tea event 'cha…
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