News article
Edo-Era Heritage Foods Get Modern Rework: Yamamoto Yama Updates Nori and Gyokuro for Today
A TV special on Yamamoto Yama, a heritage tea company, examines how the business updates traditional Japanese foods—nori and gyokuro—while preserving tea culture for the future. The segment notes the global matcha boom and the company's strategy to balance heritage with contemporary innovation.
江戸時代から伝わる伝統食…ノリや玉露を令和風にアレンジ - TVer
Key points
- Yamamoto Yama repositioning traditional Edo-era foods (nori, gyokuro) with modern interpretations
- Company framed as example of heritage tea culture preservation amid global matcha boom
- Focus on updating legacy products for future relevance without abandoning tradition
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What they said
“A global matcha boom is happening now. The company inherits Japanese tea culture while working to update for the future.”
世界中で今、抹茶ブームが起きている。日本茶の文化を継承しつつ、未来へ向けてアップデートに取り組む
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