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Tencha (matcha raw material) second flush also performs strongly — ¥15,911/kg maximum, 1.6× year-on-year; overseas popularity tailwind; simultaneous trading session held at Kagoshima Tea Market
Kagoshima's second-flush tencha auction on July 16 posted robust gains driven by sustained overseas matcha interest. Average prices climbed 1.5× YoY to ¥8,738/kg, with premium lots reaching ¥15,911/kg (1.6× higher). Following first-flush results that rose 1.8×, the momentum underscores global demand lifting domestic auction values and producer returns across both harvest cycles.
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- Second-flush tencha average price: ¥8,738/kg, +1.5× YoY; top lot ¥15,911/kg (+1.6×).
- First-flush tencha already surged 1.8× YoY, signaling sustained strong market fundamentals.
- Overseas matcha demand explicitly cited as driver of price appreciation at Kagoshima auction.
- Both organic and conventional tencha grades included in this session's trading.
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