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「Morning Pilates × Matcha」Wellness Event: Enhancing Pilates Time with a Cup of Premium Matcha
Pilates K, a 159-location women-only machine pilates studio, collaborated with premium matcha brand Chotto Matcha to launch morning wellness events combining pilates, matcha consumption, and self-care routines. The May 2026 event at their Nakameguro branch drew over 940,000 combined influencer followers and resonated strongly with health-conscious women seeking efficient morning rituals. A follow-up June 2026 event with gym studio Redy's Gym extended the "strength training ×…
【朝の“1杯”でピラティス時間をより充実させる】話題の「朝活×ピラティス×抹茶」新習慣を体験するウェルネスイベントを開催
Key points
- Chotto Matcha uses Shizuoka tea grown at Mount Fuji's base; operates 5 locations globally after launching in Manila and…
- Pilates K operates 159 nationwide locations as of June 2026; parent company Loive runs 236 total fitness studios with 99…
- Event generated 940,000+ combined influencer followers; attendees reported improved mental clarity and daily productivit…
- Chotto Matcha frames matcha as everyday wellness product, not luxury good; positions brand around farmer support and gen…
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About this article
The numbers
Pilates K locations nationwide: 159 stores
Chotto Matcha locations globally: 5 stores
Loive total fitness studio locations: 236 stores
Combined influencer followers at event: 940,000+ people
What they said
“Moving my body cleared my mind, letting me start the day with a positive outlook”
動くことで頭がスッキリし、前向きな1日をスタートできた
“The combination of pilates and matcha switches off the stress of a busy daily routine”
ピラティスと抹茶の組み合わせが、忙しい日常のスイッチを切り替えてくれる
“Our vision is to sustain Japanese tea farmers for the next 100 years”
日本の茶農家を次の100年へつなぐことをビジョンに掲げ
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