News article
Iida-produced new tea promotion sales event scheduled for July 17
Iida city in Nagano Prefecture will host a sencha promotion and sales event on July 17 at the city office, featuring locally produced new tea. A local confectioner has also developed cookies using Iida sencha and local rice flour, signaling growing efforts to build regional tea brand awareness through retail partnerships and food collaborations.
飯田産の新茶 - 飯田経済新聞
Key points
- Iida sencha promotion event scheduled July 17 at city office
- Local bakery Noel creating sencha-infused cookies with regional rice flour
- Part of broader push to raise profile of Iida tea production
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