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Shizuoka Second-Flush Tea Hits Record-High Unit Price—70% Above Previous Year; Production Sector Booms While Tea Merchants Face Crisis

Shizuoka's second-flush (二番茶) harvest concluded by mid-month with raw tea (荒茶) prices forecast to hit record highs around ¥2,000/kg, up 70% year-on-year and roughly 4× the depressed price of two years prior. Strong demand for lower-grade teas—driven by elevated first-flush prices—combined with reduced production, has created a dramatic windfall for growers but left tea merchants facing severe margin pressure and inventory challenges.

Shizuoka Second-Flush Tea Hits Record-High Unit Price—70% Above Previous Year; Production Sector Booms While Tea Merchants Face Crisis
Photograph: Shizuoka Shimbun — Tea

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Key points
  • Raw tea unit price forecast: ~¥2,000/kg, highest on record, 70% YoY increase
  • Price recovery is ~4× the record-low prices recorded two years ago
  • Surge driven by lower-grade tea demand spillover from elevated first-flush market
  • Growers celebrating sharp profit rebound; tea merchants reporting critical margin squeeze and supply/demand imbalance

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About this article

The numbers
Second-flush raw tea unit price: ~¥2,000/kg Price increase vs. two years ago: ~4×
What they said
“While production areas long battered by low tea prices now surge with activity, tea merchants face grave hardship…”
長らく茶価低迷に苦しみ続けた生産現場は活況に沸く一方、製茶問屋は深刻な苦境に陥…
📍 Shizuoka Market & TradeGrowing & Harvest
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