News article
Shizuoka Second-Flush Tea Hits Record-High Unit Price—70% Above Previous Year; Production Sector Booms While Tea Merchants Face Crisis
Shizuoka's second-flush (二番茶) harvest concluded by mid-month with raw tea (荒茶) prices forecast to hit record highs around ¥2,000/kg, up 70% year-on-year and roughly 4× the depressed price of two years prior. Strong demand for lower-grade teas—driven by elevated first-flush prices—combined with reduced production, has created a dramatic windfall for growers but left tea merchants facing severe margin pressure and inventory challenges.
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- Raw tea unit price forecast: ~¥2,000/kg, highest on record, 70% YoY increase
- Price recovery is ~4× the record-low prices recorded two years ago
- Surge driven by lower-grade tea demand spillover from elevated first-flush market
- Growers celebrating sharp profit rebound; tea merchants reporting critical margin squeeze and supply/demand imbalance
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