News article
Anti-nuclear island, mayor's maternity leave, matcha boom… Japan news reported by Swiss media
Swiss media covers global matcha boom as Berlin startup Growing Karma plants 250,000 tea bushes for European-grown matcha.
原発反対の島、女性市長の産休、抹茶ブーム… スイスのメディアが報じた日本のニュース - SWI swissinfo.ch
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About this article
What they said
“Unlike cleverly marketed products imported from the Far East, the quality guarantee is far higher.”
極東から輸入される巧みにマーケティングされた商品とは異なる。品質の保証が格段に高い
“It's more sustainable than importing from Asia or Japan, and a good opportunity to cultivate Europe's own tea culture.”
アジアや日本から輸入するよりも持続可能であり、欧州独自の茶文化を育てる良い機会になる
The numbers
Green tea bushes planted: ~250,000
Growing Karma sales launch: next year
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