Research paper
Interview: The Light and Shadow of the Spreading 'Matcha Economy' in Thailand — Interview with Ito En Thailand Managing Director Matsumoto and Others
An interview with Ito En Thailand's managing director about the rapidly growing matcha market in Thailand, covering both the opportunities and the downsides of the expanding 'matcha economy' in Southeast Asia.
インタビュー タイで広がる「抹茶エコノミー」の光と影 : 伊藤園タイランド・松本マネージングダイレクターらに聞く
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About this paper
Method: industry interview
Journal: バンコク日本人商工会議所所報 (Bangkok Japanese Chamber of Commerce Bulletin)
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