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Itoen 'Healthy Mineral Mugicha' MLB Team Mascot Special Bottles Launch Japan-Only June 22 — Original Design Collaborating with Shofukutei Tsurube Illustrations
Itoen debuts 30 Japan-only 'Healthy Mineral Mugicha' bottles pairing MLB team mascots with Shofukutei Tsurube art from June 22.
2026.06.22商品MLB球団マスコットが入ったデザイン「健康ミネラルむぎ茶 MLB™球団マスコット入りスペシャルボトル」日本限定で6月22日（月）に販売開始笑福亭鶴瓶さんのイラストとコラボしたオリジナルデザイン！
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About this article
The numbers
Mugicha market growth (10 years): ~2×
MLB team bottle designs: 30種
Product lineup: 全8製品
Tsurube as brand character: over 25 years
What they said
“The mugicha beverage market has grown roughly two-fold over the past decade, driven by rising awareness of hydration and mineral intake and its establishment as a year-round drink.”
昨今の麦茶飲料市場は、水分補給やミネラルの重要性に対する認識の高まりや、年間を通じて飲まれる飲料として定着してきたことを背景に、この10年間で約2倍に成長しています。
“The first-ever Japanese unsweetened tea beverage in MLB™ history to feature MLB™ team mascots on its packaging.”
日本の無糖茶飲料としてMLB™史上初となるMLB™球団マスコットをパッケージにデザインした
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